Cold Leads Are Not The Same As Warm Leads or Referrals One of the biggest problems is created when people/businesses do not understand the difference between converting cold leads and warm leads/referrals. They expect cold leads to behave the same way as warm leads and referrals do, when that is simple not the case. This is a big problem because if you expect this to be the case, you are going to think about it completely wrong and end up with a strategy that does not work. If we go back to...

You Simply Must Be Able to Generate Leads & Convert Cold Traffic At Scale A quick reminder that you need to make a decision as to what type of future you want to have. It is your decision and yours alone. No one else can make it for you. What This System Looks Like There has been quite a bit of text and theory so far. You probably understand the premise, but what does this system actually look like? Here's a graphic as to how it works, and how it incorporates Paid Ads + Organic + Outreach +...

The #1 problem that B2B companies face is that they do generate enough leads. Lots of people misdiagnose this problem. They will say they have a "sales" problem but that is not quite true. For the most part, if you get someone on a call, you can sell your service to them. If you've got even a single client before in your life, that is proof that you can sell your service. It's a Leads Problem. Not a Sales Problem. Most businesses do not generate leads and rely too heavily on referrals and...